FOR IMMEDIATE RELEASE
Zoo Media, the nation's leading provider of innovative advertising solutions for zoos, aquariums, and conservation-focused venues, today announced an exclusive strategic partnership with the world's premier sports marketing agency to deliver an unprecedented advertising campaign during Super Bowl 2026. This groundbreaking collaboration represents the largest coordinated effort to connect conservation messaging with America's most-watched sporting event.
Watch the Official Announcement
Get an exclusive behind-the-scenes look at this historic partnership:
Watch on YouTube: Zoo Media Super Bowl 2026 Campaign
This video showcases the vision, technology, and strategic approach that will bring conservation messaging to millions of viewers during the biggest advertising event of the year.
A Game-Changing Partnership for Conservation Advertising
The collaboration marks a pivotal moment in conservation marketing history. Zoo Media's extensive network of 780+ venues nationwide will serve as activation points for the Super Bowl 2026 campaign, creating an integrated advertising experience that extends far beyond the television screen.
"This isn't just about advertising during the Super Bowl," says Dan Kost, CEO of Zoo Media. "This is about leveraging the biggest stage in sports to deliver meaningful conservation messages that resonate with families, animal lovers, and sports fans across the country."
The partnership brings together Zoo Media's unparalleled access to conservation-minded audiences with the sports marketing expertise needed to craft compelling narratives that work both on game day and throughout the entire season.
The Power of 780+ Connected Venues
Zoo Media's nationwide network represents an advertising opportunity unlike any other. With over 780 zoos, aquariums, safari parks, and conservation centers across the United States, the company has built the largest captive audience network in the country: quite literally.
These venues collectively attract more than 200 million visitors annually, creating multiple touchpoints for brand engagement:
- Pre-game activation: Digital displays and interactive experiences in venue lobbies and entry plazas
- Game day integration: Live viewing events at family-friendly zoo venues nationwide
- Post-game engagement: Extended campaigns leveraging smart venue technology and mobile connectivity
- Year-round visibility: Evergreen content that keeps brands connected to conservation-minded consumers
Each venue in the Zoo Media network is equipped with cutting-edge smart venue technology, allowing for dynamic content delivery, real-time engagement metrics, and seamless integration between physical and digital advertising experiences.
Smart Venue Technology Meets Sports Marketing
The Super Bowl 2026 campaign will showcase Zoo Media's proprietary smart venue technology platform, which transforms traditional zoo visits into interactive brand experiences. This technology includes:
Digital Signage Networks: High-definition displays strategically positioned throughout venues to maximize visibility and engagement.
Mobile Integration: Custom apps and mobile-responsive content that extend the advertising experience beyond venue walls.
Interactive Touchpoints: Augmented reality experiences, educational kiosks, and gamified content that create memorable brand interactions.
Data Analytics: Real-time insights into visitor behavior, engagement rates, and campaign performance across all 780+ venues.
This infrastructure creates an advertising environment where conservation messaging and brand storytelling converge naturally, enhancing rather than interrupting the visitor experience.
Enhancing Visitor Experience While Promoting Animal Care
At the heart of this partnership lies Zoo Media's founding mission: to enhance visitor experiences while promoting animal care, conservation education, and environmental stewardship.
The Super Bowl 2026 campaign will directly support these goals by:
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Funding Conservation Initiatives: A portion of all advertising revenue will be directed toward animal care programs, habitat improvements, and species conservation efforts across the network.
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Educational Integration: All campaign materials will include educational components that teach visitors about wildlife conservation, endangered species protection, and environmental sustainability.
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Technology Upgrades: Revenue from the partnership will fund continued investment in smart venue technology, improving the overall guest experience at participating venues.
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Community Engagement: Local activation events will bring communities together around conservation themes, creating lasting impact beyond the campaign period.
Why Super Bowl 2026?
The timing of this announcement reflects careful strategic planning. Super Bowl 2026 represents not just a sporting event, but a cultural moment when American families gather together: the same families who visit zoos and aquariums throughout the year.
The synergy is natural. Both experiences bring families together. Both create memories. Both inspire wonder and excitement. By connecting these experiences through innovative advertising and smart venue technology, Zoo Media and its sports marketing partner are creating something entirely new in the advertising landscape.
The campaign will unfold across multiple phases:
Phase 1 (Now – Game Day): Building anticipation through venue activations, digital content, and social media engagement
Phase 2 (Game Day): Coordinated Super Bowl advertising with simultaneous activation across all 780+ venues
Phase 3 (Post-Game): Extended engagement leveraging evergreen content and ongoing conservation partnerships
National Reach, Local Impact
While the Super Bowl provides national exposure, Zoo Media's strength lies in its ability to deliver local impact. Each of the 780+ venues in the network serves as a community hub, creating opportunities for localized messaging, regional partnerships, and community-specific activation.
Brands participating in the campaign will benefit from:
- National visibility during America's most-watched television event
- Local presence in communities across all 50 states
- Association with trusted conservation organizations
- Access to engaged, family-oriented audiences
- Measurable impact through advanced analytics and reporting
This combination of national reach and local activation creates advertising value that extends far beyond traditional Super Bowl campaigns.
Setting New Standards for Conservation Marketing
This partnership establishes new benchmarks for how conservation organizations can leverage major sporting events to amplify their message and mission. Rather than competing for attention, Zoo Media is creating a complementary experience that enhances both the sports viewing experience and the zoo visit.
The campaign demonstrates that conservation messaging doesn't need to be separate from mainstream entertainment and advertising. Instead, it can be seamlessly integrated into the cultural moments that matter most to American families.
Join the Movement
Zoo Media invites brands, conservation organizations, and marketing partners to be part of this historic campaign. Opportunities are still available for brands looking to align themselves with conservation values while reaching one of the largest audiences in advertising history.
For more information about partnership opportunities, venue activation options, or the technology platform powering this campaign, visit zoomedia.us or watch the official campaign video at https://www.youtube.com/watch?v=l6J-0zileKE.
Contact Information
Zoo Media
Dan Kost, CEO
AI Receptionist: +1 (323) 676-0621
Website: www.dakdan.com
About Zoo Media: Zoo Media is the nation's premier provider of advertising solutions, smart venue technology, and digital marketing services for zoos, aquariums, and conservation-focused venues. With a network of 780+ locations nationwide, Zoo Media connects brands with conservation-minded audiences while supporting animal care, education, and environmental stewardship initiatives.
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